Business To Business Branding: keep it simple and strong. This company presents itself at the Seaweed Conferences and is also a retailer who has its own products, so it is very important to create a memorable brand which is easy to remember.
Nordic Seaweed - N and S - the logo has both of these letters that are easy to read even when you rotate the logo. The rounded shapes were chosen because of their product that they sell. (This project will be added soon. Stay tuned!)